How Web3 Projects Gain Media Coverage: Strategy, PR Tactics, and Data-Driven Outreach
“Project launches token” isn’t news. “Project launches privacy-focused L2 that processes transactions in under a second” might be. The hook matters. Partnerships, technical breakthroughs, unique insights—these are what get people’s attention.Different publications do different things.One article won’t change much. A steady stream—announcements here, founder interviews there, maybe some commentary on industry trends—starts to add up. People see your name enough times, and suddenly you feel like a real player.
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