Building a Media List: How to Filter Out Low-Value Publications

A media list is a curated set of publications used for PR and marketing campaigns.They often include too many outlets selected based on incomplete or inconsistent metrics, without proper filtering for relevance or impact.OMI analyses media outlets using a unified framework of 37+ metrics, allowing teams to filter and compare publications based on performance, audience, and influence.Outset Data Pulse is a reporting layer that provides context to media data, tracking trends and explaining changes in performance over time.OMI currently includes over 340 crypto and Web3 media outlets, with ongoing expansion planned.

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