XRP Reaches 5M+ Merchants Through Rakuten Wallet Integration
Key Takeaways:
XRP Deployment Expands Across Rakuten Pay Merchant Network
The system operates by linking Rakuten’s loyalty program with its wallet and payment services. That flow turns rewards into Rakuten Cash balances for purchases, creating a unified path between rewards, digital assets, and real-world transactions. The integration extends across more than 5 million merchants already accepting Rakuten Pay, embedding XRP into daily commerce. Kohrogi recently described the rollout as a major XRP milestone, stating that Rakuten Wallet had introduced XRP as both a listed asset and a payment method within its ecosystem.
The rollout highlights how digital assets can be embedded directly into established financial networks. XRP is now accessible within a mainstream environment, exposing it to users beyond traditional crypto audiences. Kohrogi said:
“Mainstream access at an extraordinary scale: Rakuten Pay has 44 million users.”
By linking loyalty value, trading functionality, and payments, Rakuten’s approach demonstrates a shift toward utility-driven adoption. The scale of the deployment underscores growing momentum for integrating crypto into everyday financial behavior.
About Author
