High Attention, Low Conversion: Outset PR Finds a Gap Between Crypto Media and On-chain Activity in South Korea
Source: Outset Data Pulse
While media traffic remained consistently high, CEX activity peaked later and declined more gradually. On-chain usage, by contrast, rose sharply during incentive campaigns and collapsed soon after. The timing mismatch across these layers suggests that CEX trading operated as an isolated response to narratives, not as a conversion mechanism.
Rather than connecting attention to adoption, CEX activity exposed the gap between them. It reflected speculative interest, not user migration into sustained on-chain behavior.
What Outset PR Report Says about Korean Crypto Users
The report does not uncover deep psychological or cultural traits, but it does reveal structural behavior:
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Crypto content consumption is active and habitual.
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On-chain participation is highly responsive to incentives, but fragile.
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Trading behavior is narrative-driven, not usage-driven.
These patterns are not uniquely Korean, but the scale and clarity with which they appear in this market make them hard to ignore.
For founders and investors, the implication is uncomfortable but useful: media reach and reward programs are distribution tools, not substitutes for product-market fit.
In a market with some of the highest crypto attention globally, sustainable on-chain usage still depends on one thing — whether users have a reason to come back when rewards disappear.
And in Q2, at least for KAIA, they did not.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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