Stablecoins Go Mainstream As Meta Rolls Out Creator Payouts In Philippines, Colombia
Facebook paid its creators nearly $3 billion in 2025 — a 35% jump from the year before. Now some of those Meta creators will get paid in crypto.
Stablecoins have been gaining traction across the financial industry. Reports indicate that banks and financial institutions in Europe are actively picking infrastructure partners to support stablecoin adoption, a sign that corporate interest in the technology has moved well beyond cryptocurrency circles.
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The Ghost Of Diem
Meta’s history with stablecoins is complicated. The company first entered the space in 2019 under the name Libra, which was later rebranded as Diem.
The project ran into a wall of regulatory opposition from central banks and lawmakers who raised concerns about financial stability, privacy, and consumer protection.
In January 2022, the project acknowledged it could not move forward and sold its assets to Silvergate Capital Corporation.
This time, Meta is not building its own stablecoin. By using USDC — an already-regulated, widely accepted digital dollar — the company sidesteps much of the friction that doomed Diem.
Featured image from MetaAI, chart from TradingView
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